Comments on: Why Users Don’t Get Your Design: Inattentional Blindness http://www.erinlynnyoung.com/619/inattentional-blindness/ User Experience and Information Architecture Consultant Based in Austin, Texas Mon, 30 Jan 2012 18:43:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Erin Lynn Young http://www.erinlynnyoung.com/619/inattentional-blindness/comment-page-1/#comment-228 Erin Lynn Young Mon, 19 Jul 2010 23:34:51 +0000 http://www.erinlynnyoung.com/?p=619#comment-228 Great point. Have you read "Why We Buy: The Science of Selling" by Paco Underhill? That was the book that first sparked my interest in usability and interaction design, and I specifically recall the part where he talked about the only store in a shopping area which allowed shoppers to use the restrooms. They had placed a barrage of signage at the entrance of a store to capture the attention of the foot traffic. It's not surprising that, when they faced the signage to where users would see it as they left the restroom, they saw a dramatic uptick in response to their signage when they faced it to where users would see it as they left the restroom. I might not be getting the details right, but the design principle has since been known to me as the "let them pee" principle. Probably just another take on your "right time, right place" design guideline. Great point. Have you read “Why We Buy: The Science of Selling” by Paco Underhill? That was the book that first sparked my interest in usability and interaction design, and I specifically recall the part where he talked about the only store in a shopping area which allowed shoppers to use the restrooms. They had placed a barrage of signage at the entrance of a store to capture the attention of the foot traffic. It’s not surprising that, when they faced the signage to where users would see it as they left the restroom, they saw a dramatic uptick in response to their signage when they faced it to where users would see it as they left the restroom.

I might not be getting the details right, but the design principle has since been known to me as the “let them pee” principle. Probably just another take on your “right time, right place” design guideline.

]]> By: Leo Smith http://www.erinlynnyoung.com/619/inattentional-blindness/comment-page-1/#comment-227 Leo Smith Mon, 19 Jul 2010 21:26:26 +0000 http://www.erinlynnyoung.com/?p=619#comment-227 Nice post, Erin. Related to selective attention and inattentional blindness is "Task Focused Disregard" or TFD. With TFD, task-focused users, especially those under pressure and in a hurry -- typical of many work environments, disregard (unconsciously) elements of an interface not directly connected with their current task. Task Focused Disregard is strong when a user begins their task: users often begin their primary task(s) from a home or landing page, and so task-focused disregard can be prevalent on these pages. This can make home/landing pages the wrong place, wrong time for making existing users aware of additional functionality. Rather, we need to use "Right Place, Right Time Design" (see @persuasiveux on Twitter for more on this and other aspects of designing for engagement). Nice post, Erin. Related to selective attention and inattentional blindness is “Task Focused Disregard” or TFD. With TFD, task-focused users, especially those under pressure and in a hurry — typical of many work environments, disregard (unconsciously) elements of an interface not directly connected with their current task.

Task Focused Disregard is strong when a user begins their task: users often begin their primary task(s) from a home or landing page, and so task-focused disregard can be prevalent on these pages. This can make home/landing pages the wrong place, wrong time for making existing users aware of additional functionality. Rather, we need to use “Right Place, Right Time Design” (see @persuasiveux on Twitter for more on this and other aspects of designing for engagement).

]]> By: links for 2010-07-19 | Don't mind Rick http://www.erinlynnyoung.com/619/inattentional-blindness/comment-page-1/#comment-225 links for 2010-07-19 | Don't mind Rick Mon, 19 Jul 2010 14:06:48 +0000 http://www.erinlynnyoung.com/?p=619#comment-225 [...] Why Users Don’t Get Your Design: Inattentional Blindness [...] [...] Why Users Don’t Get Your Design: Inattentional Blindness [...]

]]> By: links for 2010-07-19 « burningCat http://www.erinlynnyoung.com/619/inattentional-blindness/comment-page-1/#comment-224 links for 2010-07-19 « burningCat Mon, 19 Jul 2010 14:05:53 +0000 http://www.erinlynnyoung.com/?p=619#comment-224 [...] Why Users Don’t Get Your Design: Inattentional Blindness [...] [...] Why Users Don’t Get Your Design: Inattentional Blindness [...]

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