Increasing Engagement on Content Sites

Many content sites depend on user engagement metrics to drive advertising revenue. Times.com recently introduced an innovative design pattern which increases the prominence of the next step, likely to keep users engaged as they reach the end an article.  Put the video below in full screen mode, and focus on the lower right hand corner near the scroll bar – or view this article on the New York Times website to see it in action.

See also

1. Setting User Expectations for Video Using Thumbnails
2. “Make it Bright Red!” and other ways to guarantee users won’t notice it
3. Docked Calls-to-Action (CTAs)