The Powerful 1%

The buzz around harnessing social has only increased as of late, and today I came across an article that introduces a brilliant way of looking at it.

Recent data that Meteor Solutions collected from across more than 20 brand marketer clients shows that the type of friends, fans and followers a brand amasses on social media sites matters more than the number. On average, approximately 1% of a site’s audience generates 20% of all its traffic through sharing of the brand’s content or site links with others.“

The thing to do, then?  Figure out how to maximize that 1%.

Link:  http://mashable.com/2010/04/15/social-media-influencers/

See also

1. Product Camp Austin: From Product Management To Social Product Management
2. Diving in to social media
3. TMI: Social Media Overload