I’m sure you’ve noticed the recent sweeping phenomenon of “Feedback” Tabs docked on the side of the browser window. I don’t understand where it started or why exactly it has gained wide adoption so quickly, but I’d love to hear any insights you might have on that topic.
In the meantime, I thought I’d share this alternate example. Boston-based Community, Marketing and Public Relations firm The Lost Jacket recently made a splash with their blog entry The Arrogance of Creation. The first thing I noticed when I arrived to read the entry?
The floating email & RSS icons docked along the right side of the browser.
Lately, I’m intrigued by CTAs of all kinds docked to the edges of the browser. Since the design pattern is not yet totally widespread, it is still a great way to catch the user’s attention.
Since I imagine collecting followers and leads are key desired user behaviors for The Lost Jacket, these calls-to-action make sense for this prime spot.
The only suggestion that I’d make is that they add a bit of context to the CTAs, maybe on hover. The email icon, paired with an RSS icon, could take the user to a contact form — or initiate email subscriptions.
Have you used docked CTAs in a recent design? What advantages and downfalls have you noted?
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