When I shared our dilemma (the search for the perfect knob) with my friend Jennie Trower from the great mid-century blog Retro-Luxe, she devoted a whole entry to our problem.
Soon after, Rebekah Higgins left a comment and explained that she uses torch and glass rods to make glass cabinet knobs by hand in any color of glass she can find. See her products on Etsy.
A colorful variety of handmade, modern cabinet knobs from hobknobglass on Etsy.
Aren’t they just delicious?
Today’s lesson for marketers: Monitor, monitor, monitor. Kudos to Rebek, who seems to have been doing her due diligence by watching for blogs that mentioned knobs. She is contributing to her own SEO by referencing her products around the web, but she’s also creating connections; Her personal comment definitely makes me extra interested in her beautiful product! Search is a tool that connects buyers to sellers and vice versa. Listen for your target audience; they’re out there talking. And when you find them, take a personal appraoch and be rewarded!
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